Terms of Service

1. Agreement

These Terms of Service govern your access to and use of the Service provided by Zalera GmbH ("the Company," "we," "us," or "our"). The Service is a Berlin-based AI lifecycle-marketing platform that adds a decision layer on top of CRM tools such as Braze and Klaviyo.

By accessing or using the Service, you agree to these Terms. If you use the Service on behalf of a business or other organisation, you confirm that you have authority to bind that organisation to these Terms.

The Service is offered in Free, Growth, and Scale tiers. The Free tier includes up to 50,000 decisions per month. The Growth tier includes up to 500,000 decisions per month and is offered at EUR 199 per month or EUR 159 per month when billed annually. The Scale tier includes unlimited decisions and is offered at EUR 699 per month or EUR 559 per month when billed annually.

2. Use of the Service

The Service includes the web application accessible at zeiara.com and associated API, the AI decision engine that connects to your Braze or Klaviyo account, per-person message-variant selection output, and campaign lift reporting.

You may connect your CRM workspace, provide the permissions needed for the Service to operate, and upload or define message variants for campaigns. The Service reads relevant behavioural signals from your connected CRM account and routes message-variant selections back to that CRM account.

You must use the Service lawfully and in accordance with these Terms. You are responsible for maintaining the security of your account credentials and for ensuring that you have the rights and permissions required to connect your CRM workspace, provide message variants, and permit the Company to process the information needed to provide the Service.

You must not use the Service to interfere with its operation, circumvent applicable usage limits, gain unauthorised access to systems or data, or use the Service in a way that violates applicable law or the rights of others.

3. Intellectual Property

The Company and its licensors retain all rights, title, and interest in the Service, including its software, AI decision engine, interfaces, documentation, reports, and related technology. These Terms grant you a limited, non-exclusive, non-transferable right to use the Service during the applicable subscription period or while the Service is made available to you under the Free tier.

You retain ownership of the message variants, campaign materials, and other content that you upload or provide to the Service. You grant the Company the limited rights needed to host, access, reproduce, process, and transmit that content solely to operate, maintain, and provide the contracted Service for your account.

Unless you have obtained the relevant rights, you must not copy, modify, distribute, sell, reverse engineer, or create derivative works from the Service or its underlying technology.

4. User Content and Data

Your message-variant content remains your property. The Company uses that content only to perform the contracted Service. The Company does not use client message content or CRM behavioural data to train its AI models beyond what is needed to serve that specific client's account.

You are responsible for the accuracy, legality, and suitability of content and data that you connect to or provide through the Service, as well as for the permissions and notices required for the relevant CRM data and campaign activity.

You must not submit content or connect data that you are not authorised to use or disclose. You are also responsible for configuring your CRM workspace and campaigns appropriately and for reviewing message variants and campaign lift reports before relying on them.

5. Right of Withdrawal (Consumer Contracts)

Where you enter into a paid contract with us as a consumer at distance, you have the right to withdraw within 14 days under the EU Consumer Rights Directive without giving any reason. To exercise the right, contact us at [email protected] with a clear statement of withdrawal. We will refund all payments received within 14 days.

The Service as currently offered through zeiara.com does not include direct paid digital content; this clause applies only if and when paid services are offered.

6. Disclaimers and Statutory Guarantees

The Service is provided on an "as is" basis. Nothing in these Terms excludes or limits our liability for (a) death or personal injury caused by negligence, (b) fraud or fraudulent misrepresentation, or (c) any other liability that cannot be excluded under mandatory law. Statutory guarantees that apply to consumers under EU law are not affected.

7. Limitation of Liability

To the extent permitted by law, Zalera GmbH's total liability for any claim arising from or related to the Service will not exceed EUR 100, except for liability that cannot be limited under mandatory law (see Section 6).

8. Termination

You may stop using the Service at any time. If you have a paid subscription, termination and any resulting access or payment consequences are subject to the subscription terms presented when you subscribed.

The Company may suspend or terminate access to the Service where reasonably necessary to protect the Service, its users, or third parties, to address a breach of these Terms, or where continued provision would violate applicable law. Where appropriate and reasonably practicable, the Company will provide notice before suspension or termination.

On termination, your right to use the Service ends. Provisions that by their nature should continue, including provisions concerning intellectual property, user content, disclaimers, liability, and governing law, will continue to apply.

9. Governing Law and Jurisdiction

These Terms are governed by the laws of Germany.

The courts of Berlin, Germany have exclusive jurisdiction, subject to mandatory consumer-protection rules of your country of residence (Article 17-19 Regulation (EU) 1215/2012). If you are a consumer, you may also bring proceedings before the courts of your country of residence and we may sue you only in those courts.

The European Commission provides an Online Dispute Resolution platform at ec.europa.eu/consumers/odr. We do not commit to using ODR but will cooperate where required.

10. Changes

The Company may update these Terms from time to time to reflect changes to the Service, applicable law, or our business operations. The updated version will be posted at zeiara.com with a revised last updated date. If a change materially affects your rights or obligations, the Company will provide reasonable notice where required by law.

Your continued use of the Service after the effective date of updated Terms constitutes acceptance of the updated Terms, unless mandatory law requires a different form of acceptance.

11. Contact

If you have questions about these Terms or the Service, contact us:

Zalera GmbH
Prenzlauer Allee 36
10405 Berlin
Germany
Email: [email protected]
Phone: +49 30 2017 9450